An idiots guide to giving beer ratings using social media. (From a beer brewer’s perspective).
OK, as much as we (as brewers) love our beer to get sampled, there seems a magnitude of inconsistency in beer ratings across the board for as much as 85% of all beer ratings performed. I am talking about “cool hipster” users on social media applications (I.e. Untapped, and similar).
For those that love giving ratings here are some examples that I feel should be followed in effort to fill in the gap of feedback value brewers and breweries are most likely seeking when you write your rating.
There are brewers like me that truly feel beer making is at a high level, just as an artist can paint a picture. Beer making is as an opportunity to take chemistry to a form of artistic creative expression. As brewers, we typically strive for others to also like our artwork, but realize we can’t always please everyone. But please be mindful of the following when preparing your rating:
Can probably go on and on...these were just a few thoughts off the top of my head, feel free to post comments below.
Although a brewery can’t please everyone’s pallet; constructive criticism and feedback are typically taken seriously. Please be mindful that you can also take steps in helping local breweries make amazing craft brews and solidify opportunities to make locally made beer taste even better in the future.
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